Digital Marketing Boot Camp
Consumer habits and behaviors have changed, and your digital marketing strategy may be out of date. To effectively target prospective and current customers, you’ll need to consider the digital marketing experience consumers have with your brand — and if it’s working.
Connecting with buyers through email, paid search and display advertising can seem overwhelming. By learning the basics of each tool, you can target and get the attention of consumers that gets your organization noticed. In addition to paid options, you’ll learn ways to organically reach buyers through social media marketing and how to generate leads through search engine optimization and content marketing.
Enroll today in this comprehensive 2-day virtual workshop and increase your organization’s visibility in today's extremely competitive landscape.
Course Outcomes
- Create digital campaigns with competence and confidence
- Connect with buyers through email, paid search and display advertising
- Identify the dos and don’ts of email campaigns
- Organically reach buyers through social media marketing
- Generate leads through search engine optimization and content marketing
Course Agenda
Request group training
Complete the form below to request tailored, private training for your team. We’ll be in touch to discuss your group’s specific goals.
More Courses in
Related Courses
 | skillpath.com/OXDM2 |
Digital Marketing Boot Camp
Consumer habits and behaviors have changed, and your digital marketing strategy may be out of date. To effectively target prospective and current customers, you’ll need to consider the digital marketing experience consumers have with your brand — and if it’s working.
Connecting with buyers through email, paid search and display advertising can seem overwhelming. By learning the basics of each tool, you can target and get the attention of consumers that gets your organization noticed. In addition to paid options, you’ll learn ways to organically reach buyers through social media marketing and how to generate leads through search engine optimization and content marketing.
Enroll today in this comprehensive 2-day virtual workshop and increase your organization’s visibility in today's extremely competitive landscape.
Session 1: Connecting with Consumers Through Email
- Identify types of marketing emails and choose what’s right for your campaign
- Grab and keep your audience’s attention with powerful subject lines and copy
- Avoid common email mistakes other marketers are making
- Incorporate the best practices of today’s modern email marketers
Session 2: Generating Leads Through Paid Search Advertising
- Learn what paid search advertising is and how to target your audience
- Define your customers: demographics, interests and products/services they want
- Identify the key words and phrases your audience is searching
- Make your selections: campaign type, conversion goal, ad type
- Set up your paid search campaign
Session 3: Display Advertising Basics
- Understand what display advertising is — how and why it works
- Compare different types of display ads and choose what works best for your organization
- Apply creative strategies to get your ads noticed
- Set up your display ad campaign
Session 4: Marketing on Social Media
- Define how you will use social media marketing
- Audit your audience’s use of social media and your organization’s social media presence
- Choose the best social media marketing channels for your organization
- Identify top social media sites for digital marketers and tips for each channel
- Discuss common social media marketing mistakes and how to avoid them
Session 5: Search Engine Optimization (SEO) Basics
- Discuss what SEO is and why it’s important
- Describe how to use SEO to generate leads and convert them to sales
- Optimize search results for your organization
- Write a meta description tag for your company’s website
Session 6: Promoting Your Business With Content
- Explain content marketing — what it is and how it works
- Describe the goals of content marketing
- Develop a strong brand persona that consumers connect with
- Create engaging content that compels consumers to buy and/or share